Tuesday, April 3, 2012

New Video to Counter Kony 2012

The sequal to KONY 2012 is supposed to drop this week, but in the meantime, the Mara Foundation has posted a series of three videos trying to counter the negative image of Uganda displayed in last month's wildly successful campaign. There is nothing wrong with showing the world how breathtaking Uganda is, however, they miss the point that KONY 2012 isn't about Uganda, but about awarness of Kony himself. Still not sure why everyone wants to vilify effortst to shine a light on this outlaw...unless his continued existence justifies the payrolls of unscrupulous do-gooders...but that would be heartless speculation. It's sort of a mute point anyway. As of tonight, Uganda 2012 - More than Kony 2012 has only had 1400 views in 10 days. Sadly, the producers really don't know the first thing about social media or PR to help themselves help Uganda...

2 comments:

Anonymous said...

You don't get it! They are trying to show that Uganda has done alot already and Kony isn't there! Just cos an American NGO wakes up it doesn't mean the problem just started!

SarahB said...

I know Kony isn't there anymore. But he's still out there in other countries...do they count less than Uganda? He and all brutal criminals need to be brought to justice. The problem with this video is that it doesn't get specific...it just shows pretty pictures of the nation...which anyone can do. Maybe they should stop being so defensive and talk about the real history and today's reality regarding this criminal.